Souq add-in is an outlook mail add-in which can be downloaded to outlook mail from office add-in store, and will appear on top of your received e-mail. Souq add-in read the mails sent from Souq.com and uses Souq's recommendation engine to show appropriate products based on the content present in that mail. Here are few examples :
1. For the mail which notifies users about the products pending in their cart, Souq add-in will show top 10 products which are related to the products present in their cart, like earphones are related to the phone, and it will help users to add those related products to their cart.
2. For the user's order confirmation mail, Souq add-in will use Souq's recommendation engine to show top 10 products purchased by other users who also bought similar product(s).
For rest of the received mails Souq add-in will show top 10 deals of the day.