LIA is a sales enablement tool that pushes correct sales materials to each rep and then sends analytics back to management to help sales and marketing be more effective together.
For the sales rep, LIA curates and places sales materials (presentations, videos, catalogs, training) offline on mobile devices just for that day and its prospects. As the rep sells with LIA, their CRM is automatically filled out. When a prospect engages with content, analytics are given to the rep about who has viewed what at a detailed level.
For marketing, they can globally control content versions, refine content creation based on field usage, and attribute their contribution to pipeline metrics.
LIA feature listing:
- Native apps across all devices: Windows 8, iOS, and Android
- Full Advanced Analytics package for admins, including slide-by-slide detail
- Prospect engagement tracking for users
- Easy compliance document control
- Simple security group set-up for user access
- Unlimited content storage
- Custom app branding
- Slide Narration
- 100% offline access to all content for users
- Availability for users to email content from app
- Free LIA support with app set-up, onboarding, and training
- Web App
- 24/7 support for users and admins