SOLOMO Technology provides a SaaS platform for rich location analytics and marketing insights -- web-like analytics for the physical world.
These tools help the marketing scientist understand the behavior of people inside a location in order to improve marketing effectiveness. The data collection is sensor agnostic -- Wi-Fi, Bluetooth, GPS, cameras, light, audio and any other sensors that output location data. The analytics provide time-based measurements around visitor counts, locations and points of interest visited and dwell times.
Marketers can then create rich insights that answer key performance questions around loyalty, retention, acquisition, customer conversion and attention, and marketing effectiveness – most importantly we provide location attribution for all your marketing activities. These insights can also inform and create personalized experiences in store, on mobile and on the web.
Visit SOLOMO today to order your kit to get answers to your key marketing performance questions.